Fast Fashion Facts

Flashback! Nearly four decades back – lifestyle fashion stores were all the frenzy in the sixties where clothing retailers like Biba and Habitat offered great collection for the young consumers. They displayed model lifestyles lines and made buyers think “which one is better for me?” Most clothing retailers joined the league for the up and […]

Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative

The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion consciousness among Indians over the last few decades, the […]

The Grecian Fashion Trend: Transitional Basics That You Can Wear All Year Round

The Grecian trend is being reflected in all different types of fashion and styles this year, including swimwear, footwear, evening dresses and casual wear. In relation to swimwear, many brands have taken inspiration from the Grecian Gods and incorporated beautiful patterns and colours into their swimwear ranges. The golden and neutral tones of the bikini’s […]

Traditional Indian Fashion: Today’s Contemporary Fashions (Indian Wedding Dresses: Lehenga Choli)

Anyone shopping for traditional Indian wedding dresses, Bollywood lehenga choli, or even a designer lehenga choli online has made a wise choice indeed. With today’s ease of shopping online for traditional Indian wedding dresses combined with superior quality and designs from India, shopping online for traditional Indian fashion wear has never been easier. The traditional […]

How to Wear a Western Shirt Without Looking Like a Cowboy

There is something irresistible about a western shirt. Maybe it’s the delicate sheen of the mother-of-pearl snaps and the trendy vintage-style fabric. Maybe it goes deeper to some sort of primordial ideology, where real men wrangled horses and carried six-shooters. Perhaps it’s as simple as wearing a shirt with snaps is really fun to put […]