Escada – A Luxury Brand

Escada is one of the top international luxury fashion groups, specializing in women’s fashion. It is among those brands famous for being worn to red carpet events by stars and celebrities.

The label was founded in 1976 by Margaretha and Wolfgang Ley. The name of the company actually came from the name of a race horse on which the two had made a winning bet. This seemed appropriate, as the company represented a gamble as they entered into the world of high fashion.

The company started as Escada Sportliche Eleganz by SRB, but was shortened to Escada the next year. The brand specialized in luxury and upscale sportswear, and in a few years it had established itself as a major player in the luxury sportswear field. This was because of their use of high quality materials, the effective and creative use of colors, and of course feminine and elegant designs.

Escada continued to provide high quality designer clothing and succeeded in expanding their clientele base, eventually growing to many fields of women’s wear – specializing in formal wear and knitwear. By 1986, the company had expanded to have outlets in Asia and the United States, and the brand gained the worldwide prominence that it continues to possess up to today.

Today, it provides items in just about every fashion category, from clothing to shoes, bags, and other fashion accessories. The company also has a rich line of perfumes, dating back to 1990 when Escada, a perfume for women, was released.

Three years later an Escada cologne for men was also released, along with two new scents for women: Margaretha and Chiffon Sorbet. Chiffon Sorbet represented an innovative new idea implemented by the new designer Michael Stolzenberg, who succeeded Margaretha Ley upon her death. This was the first of many experimental seasonal scents, which were marketed only over a particular season.

The company’s fragrance line is one of the most prolific among the major designers and fashion companies, with over thirty eight scents being created over a span of only sixteen years. The classic Escada Sport trio, for instance, is one of the most well-known fragrances on the market.

Source by James Philips